Press release, March 8, 2018The Finnish national daily newspaper Helsingin Sanomat, founded in 1889 and based in Helsinki, surpasses 225,000 digital subscribers, with the number of digital-only subscribers increasing by 40 percent year-on-year.With over 380,000 thousand subscribers in total and 680,000 daily readers, Helsingin Sanomat is the largest daily newspaper in the Nordics. The newspaper reaches two million Finns weekly, out of a population of 5,5 million.“This is a historic turnaround. For the first time in 25 years we have increased the number of our subscribers. We are especially happy that we have been able to reach new young audiences, crushing myths that millennials don’t enjoy long-form, quality journalism.” says Kaius Niemi, Senior Editor-in-Chief of Helsingin Sanomat.Helsingin Sanomat managed to grow its subscriber base by attracting younger readers and successfully marketing its digital products. Subscription growth among under 40-year-old readers was an unprecedented 60 percent.“We feel that there is an increasing demand for high-quality journalism. With focusing on both the quality and delivery of our reporting, we have succeeded in attracting new readers that are willing to pay for our content,” Niemi says.In addition to digital-only subscriptions, younger readers favour subscriptions that combine digital content with the weekend print issues. These segments like to be informed in near real-time during the busy work week, but enjoy relaxing with print products during the weekend. Younger readers are particularly interested in topics related to society, science, well-being, and culture.Helsingin Sanomat has systematically built up its loyal digital followership. It began offering digital subscriptions in 2003, among the first media in the Nordics and in 2012 introduced its paywall.More information:Hanna Johde, Communications Director, Sanoma Media Finland, tel. +358 40 673 8977Helsingin Sanomat offers world-class journalism on all of its channels. It reaches nearly 2 million Finns through different channels every week.Sanoma Media Finland is the leading Finnish multi-channel media company. Our newspapers, magazines, tv and radio channels, online and mobile media offer information, experiences and entertainment. We reach most of the Finns every day. Sanoma Media Finland is part of Sanoma, a European forerunner in consumer media and learning.
Historic Turnaround for the Largest Nordic Daily Newspaper
Press Releases Sanoma Media Finland