Press release 16 March 2015Sanoma reacts to the change in the ways the Finns use media by introducing its Flou service, which compiles content from magazines, newspapers, television, radio and online services. Familiar and reliable sources of content now conveniently packaged into a single service.Flou allows users' own content flow to change according to use. It can also be personalised by selecting topics that are of interest to oneself. Along this flow runs a stream of edited content, to which Flou selects topical subject matters every day."Flou offers both an outline of the world and precise, targeted views into it. Our vision is to develop Flou into Finland's best content service," says Masa Peura, Sanoma Media Finland's Director in charge of strategy and digital development. "Interesting and high-quality content that inspires discussion lies at the core of Sanoma, and we are continuously developing new and innovative ways in which to package and serve it to consumers. Flou is a good example of this, and there's more to come. We want to provide versatile services for the ways in which consumers use media," says Peura.Flou already contains hundreds of thousands of articles, and this number is growing on a daily basis. The content of the service consists of Sanoma Media Finland's newspapers, magazines and online publications as well as the content of Fokus Media, Pop Media and Long Play. The content also includes TV and radio shows."Flou provides Pop Media with a great opportunity to present its contents in a new, interesting channel," says Pop Media's CEO Tuomo Häkkinen.According to Tapani Pitzen, CEO of Fokus Media, digital reach nowadays forms a central dimension of magazine brands too. "Flou presents us with an excellent new channel through which to reach new user groups as we build new digital services for Fokus Media's magazines.""The service was developed throughout the autumn in a closed beta test group composed of hundreds of customers. Our customers' feedback has been invaluable in the development of the service, and the new service concept has been received very well," says Tuomas Pättö, in charge of Flou's development.In its initial phases, Flou works on iPhone and iPad. The user experience has been optimised separately for both tablets and phones. Flou offers a month's free trial, after which it costs EUR 12.99 per month.During its initial phases, Flou offers content from the following sourcesSanoma Media Finland:DigitodayETGloriaGloria KotiGloria Ruoka & ViiniHelsingin SanomatHyvä TerveysIlta-SanomatItviikkoKodin KuvalehtiMBMetroMe NaisetMeidän PerheRuutuTaloussanomatTiedeTietokoneVauvaFokus Media:Antiikki & designGTPelitV8Long PlayPop Media:EpisodiInfernoRumbaSoundiFor more information, please contact:Hanna Johde, Communications Director, Sanoma Media Finland, tel. +358 40 673 8977www.flou.fiDownload Flou from App StoreSanoma Media Finland is the most multichannel media company in Finland, well-known for its leading brands. We provide information, experiences and entertainment through magazines, newspapers, TV, radio, the Internet and mobile channels, reaching nearly all Finns every day. Sanoma Media Finland is part of Sanoma, a European forerunner in consumer media and learning.
Sanoma's new Flou service collects content from Finland's best media
Sanoma Media Finland Press Releases