Margriet, one of the most beloved women’s magazine brands in the Netherlands, organised its 25th Winter Fair in November. To celebrate this occasion, and the fact that more than 1,000,000 people have visited this annual Fair over the years, the event location in Utrecht in the heart of the Netherlands was transformed into a giant city that was festively decorated with more than 100,000 light bulbs. The Fair was built around its own central museum square and showcased a church as well as several food stalls.
The 74,200 visitors of the 2015 Winter Fair edition enjoyed some 300 market stalls, live performances and Christmas stands. Visitors had the opportunity to take part in several workshops around topics as diverse as creativity, cooking and self-development. A record number of more than 15,000 people enjoyed a workshop at the Fair, underlining the impact Margriet has on the lives of its fans.