The biggest newspaper in the Nordic countries, Helsingin Sanomat has now started to personalise the front page of its digital edition for subscribers, Helsingin Sanomat's free online service,, is one of the most popular free online services in Finland. and Helsingin Sanomat has the total audience of over 1.7 million unique readers every week.The digital edition of Helsingin Sanomat has been steadily gaining popularity, and the majority of the new subscribers include it in their subscription.The Leiki Focus personalisation engine automatically analyses the topics of each article in great detail, then follows end-user clicks to build up a real time individual interest profile. Personally relevant news are then recommended on top of the front page as can be seen in the attached screenshot. In addition to the behavioural recommendations on the front page, contextual recommendations are shown on individual article pages, showing other related articles on the same topics.Petteri Putkiranta, Vice President of Development at Helsingin Sanomat, states that "We are very pleased to be the first newspaper in Finland to introduce this service to our readers. Helsingin Sanomat's digital edition, /digilehti, is already a versatile product, but Leiki Focus personalisation engine enables us to serve our customers even better, when personally relevant news are then recommended right on the top of the front page."Leiki's CEO Dr. Petrus Pennanen is excited about the development: "This is the first time a digital newspaper is offering personalised recommendations using real-time individual interest analysis, and a big step for the media industry in the right direction. We're working with enthusiasm to make media serve each user with personal intelligence, reducing the need to search with automatic recommendations that are effortless for the user".Contact for more information:Petteri Putkiranta, Vice President of Development, Helsingin Sanomattel: +358-40 550 1551Petrus Pennanen, CEO Leiki Ltdtel: +358 (0)40 5020355 email: petrus.pennanen(@)leiki.comHelsingin Sanomat belongs to Sanoma Group's Sanoma News division. Sanoma News is the leading newspaper publisher in Finland, and its products in both print and digital format have a strong presence in the lives of their readers.Leiki provides publishers and advertisers a complete solution for targeted advertising and automatic content discovery. The patented technology is based on uniquely detailed automatic content analysis and learning of the user's preferences. Established in 2000, Leiki has offices in Helsinki and London. In 2005 Leiki was awarded a place in Red Herring's Top 100 European technology companies list, in 2007 received the European ICT Prize and in 2008 the Media Innovation of the Year Award. Leiki's customers include Financial Times, The Independent and Trinity Mirror.