Sanoma Uitgevers discontinues Yes, the Dutch weekly magazine for young adult women. The management team sees insufficient profit potential in this title. The last issue of Yes will be published in the end of December 2010.
Sanoma Uitgevers' COO Print Henk Scheenstra comments that this was a tough decision to make. Yes magazine has a long history, and the editorial team together with Marketing & Sales have worked very hard to continue its success.
Sanoma Uitgevers believes in the power of magazines and publishes seventy different titles. Pressures on the magazine market however create a constant challenge to keep up the market leader position. This challenge calls for a focused portfolio, unfortunately forcing Sanoma Uitgevers to make this decision.
Yes, the women's weekly for and about twenty-somethings, has been on the market for 24 years. Issue 52 of 2010 will be the final issue.
Sanoma Uitgevers is the biggest media company in the Netherlands. Sanoma Uitgevers is part of the Sanoma Group's magazines division, Sanoma Magazines.