Sanoma Hearst Romania has launched Sensa, a new magazine that values relaxation, trust, optimism and self-respect. The launch of Sensa in June was the third new project from Sanoma Hearst Romania this year. Auto Motor si Sport was acquired in February and Miresici magazine was launched in May.
Sensa is licensed from Adria Media Zagreb. The magazine was originally launched in Croatia in 2007, followed by Serbia and Germany. Sensa is published every quarter (print run: 20,000 copies).
Sensa smartly combines beautiful images and information. Editor-in-Chief Irina Manolache comments that Sensa wants you to look at yourself more often, because if you know yourself better you can better identify when you need a change in your life.
People need relaxation and confidence, especially in these difficult economic times. According to Sensa's publisher Lucian Ionita that's exactly the reason why this is the most appropriate time to launch Sensa. Advertising Sales Director Alex Dona believes there are enough advertisers who are willing to associate themselves with a magazine that promotes comfort, well-being and a healthy state of mind.
Sanoma Hearst Romania is a joint venture of Sanoma Magazines International and Hearst Magazines International. Sanoma Magazines International is part of the Sanoma Group's magazine division, Sanoma Magazines.