New active features have been added to Esmerk Finland's Blog&Forum Watch that monitors the social media. The new tool, the Buzz Report, picks out the most important discussions on the internet and the essential content of the discussions. In addition to diagrams, discussions in the social media are illustrated also by a weekly verbal summary, and email alerts pick out unusually intense discussions early on.

Esmerk Finland's social media service entity responds to its customers' need to achieve a comprehensive real time picture of discussions in blogs and on chat sites. The service combines sophisticated search engine technology and the work of experts.

- The Buzz Report helps our customers to find the discussions and comments that are most relevant to them from all the buzz in the social media. Monitoring the social media and reacting to discussions is easier than ever, says Esmerk Finland's Managing Director Ilkka Räsänen.

Additional information:
Esmerk Finland, Ilkka Räsänen, Managing Director, Tel . +358 9 122 4300,

Esmerk provides its clients with targeted, concise, and comprehensive information and media monitoring services. Esmerk has seven offices worldwide, with 200 employees monitoring media from 130 countries. Esmerk is part of Sanoma News, a division of the Sanoma Group. Additional information from