VNU Exhibitions Europe has acquired Studie Beurs (Scope on the globe) from Malmberg Publishers in Holland. Studie Beurs is an event for Dutch secondary school students where they can meet universities, employers and institutes and get more information about their future studies and careers.
VNU Exhibitions Europe and Malmberg are both very pleased with the acquisition. According to Johan Leenaars, Chief Financial Officer of Malmberg, Studie Beurs has real potential for growth as making the right educational choice is becoming increasingly important.
"VNU Exhibitions Europe is well known for organising events and fairs. We are convinced VNU will be able to turn Studie Beurs into a major event," Leenaars says.
Studie Beurs has been organised annually since 1993. The last event by Malmberg in 2008 attracted 46.000 students and almost 200 Dutch exhibitors and 65 exhibitors from all over the world.
Malmberg is part of Sanoma Learning & Literature, a division of the Sanoma Group.
VNU Exhibitions Europe (part of Jaarbeurs Holding) organises large trade- and consumer fairs, but also regional events and exclusive private events for top management.