Movie theatre chain Finnkino has had a record-breaking year. In January–April Finnkino's theatres in Finland had more than 1.8 million movie admissions. This equals to 15% growth and is almost 240,000 admissions more than during the same period in 2008.
"Maybe the economic outlook affects the consumer behaviour, so that people save when it comes to bigger purchases, but invest in smaller joys of everyday life instead," says Reijo Jämes, Finnkino's Marketing Director.
"Of course the repertoire also has an effect on people's interest in going to movies," Jämes continues. We are happy to have been able to offer experiences to all tastes, from Finnish movies to international major productions and from animations to opera.
The most watched movies this year have been the Finnish Hellsinki directed by Aleksi Mäkelä and the Oscar-winning Slumdog Millionaire.
Finnkino continues to bring live cultural experiences to its movie theatres in Finland: on 25 June four Finnkino's theatres broadcast live via satellite from London National Theatre the play Phédre, starring Helen Mirren.
Finnkino is part of Sanoma Trade, a division of the Sanoma Group.