Adria Media Zagreb has launched Roditelji.hr, a new Croatian parenting portal with information, help and advice to become a better parent. On the site, visitors can blog, participate in debates on forums, form groups and socialise with each other. Two well-known Croatian bloggers - Domagoj Jakopovic Ribafish and Zrinka Pavlic - are also blogging at Roditelji.hr, bringing up their ideas about raising kids.
Before the official launch, Roditelji.hr organised a contest ('Let kids take pictures!') to motivate the imagination and creativity of children. They were asked to photograph their families in their own way, how they see their family life. Several hundreds of pictures were sent in. Roditelji.hr visitors chose the best ones, and the website quickly gained some fame before it started officially.
Adria Media Zagreb is part of Sanoma Magazines, the magazines division of the SanomaWSOY Group.