Uutislehti 100 has today more readers than Metro, which both are free sheets distributed in public transport in the Helsinki Metropolitan Area. Its readership amounts to 276,000, indicating a growth of 17,000 readers compared to the last measurement period.
The information is based on a survey made by TNS Gallup Atlas, covering the period from October to November 2005. The most popular newspapers in the Helsinki Metropolitan Area are Helsingin Sanomat, Vartti, and Uutislehti 100.
With the new distribution agreements, the amount of copies distributed grew to 115,000 at the end of August 2005.
- In a challenging setting, Uutislehti 100 has spread to be the most read sheet in public transport in and around Helsinki. The refurbishment of the sheet last August and some significant distribution agreements have given good opportunities to develop our business. In future, we will strengthen our position, develop the sheets further, and undertake strong efforts to improve advertising sales, says Niko Ruokosuo, President of Sanoma Kaupunkilehdet Oy.
Vartti has grown to the most read free sheet delivered to households. The sheet comes out in five local issues in Helsinki, Vantaa, Espoo, and Kauniainen, and has won market share from other free sheets in the area. According to TNS Gallup Atlas, Vartti has 283,000 readers in the metropolitan area. Vartti was introduced in the whole Metropolitan Area in September 2005, and this is the first time its readership was measured.
Vartti and Uutislehti 100 belong to Sanoma's business unit for free sheets, which is part of the Sanoma division of the SanomaWSOY Group.