On 18 March 2004, Sanoma Magazines Belgium launches TV7 - a new weekly TV pocket magazine on the Flemish market. The new title will offer an alternative to the existing TV pocket magazines on the Flemish market, focusing on a younger and professionally active target group, for whom watching television is not their main pastime.

TV7 focuses mainly on TV listings which are presented in a user-friendly and easy-to-navigate format, thus offering the reader high quality service for a premium price. Additional editorial information will focus on TV programs but also provide its readers with relevant and interesting information on cinema releases, Hollywood news, games and music.

Sanoma Magazines Belgium is part of SanomaWSOY's magazine publishing division Sanoma Magazines B.V.