On 27 January 2004 Sanoma Budapest Kiadói launched Maxima, a new weekly for young women. Maxima will focus on lifestyle and trends, useful tips, news and advice.

Maxima is unique in the Hungarian market due to its content and mini size. The high-standard magazine is targeted at urban women aged 18 to35. The themes are presented in a thought-provoking, modern way.

The Hungary-based Sanoma Budapest Kiadói s a part of SanomaWSOY's magazine publishing division Sanoma Magazines B.V.