According to the National Readership Survey, the number of Taloussanomat readers has increased by over 12% and it has now 82,000 readers. Taloussanomat's Lauantai edition, included in the survey for the first time, has 91,000 readers.
Newspapers have kept their position in Finland. According to survey, 85% of all Finns read one or more newspapers daily. In under 30 years group the share is 70%. From the subscribed magazines, Aku Ankka (Donald Duck) has kept the first place.
Taloussanomat is published by Sanoma, a division of SanomaWSOY.