Ilta-Sanomat launches a new tv-magazine as of May 2004. At the same time tv-supplement will be upgraded as a weekly magazine.
The contents and appearance of the magazine will also be renewed. The new tv-magazine focuses not only on comprehensive evaluations of tv-programs, but also provide its readers with relevant and interesting information on actors as well as tv-related equipments, games, dvd's and video-films. In addition to Ilta-Sanomat's journalists the magazine will have famous tv-persons as its columnists.
The curret Ilta-Sanomat's tv-magazine has 874 000 readers according to National Readership Survey. The new tv-magazine will continue to come out every Wednesday. The tv-magazine can be bought separately or together with Ilta-Sanomat.
Ilta-Sanomat, Ilta-Sanomat tv-magazine, weekly magazine Plussa, sports and sports betting weekly IS Veikkaaja and its other brand extensions are published by Sanoma, a newspaper publishing division of SanomaWSOY.