Sanoma Magazines International B.V. acquired rest of the shares (35%) from its joint venture partners in Sanoma Magazines Zagreb on 4 March 2003. This transaction will enable Sanoma Magazines International to further expand its publishing activities.
Sanoma Magazines Zagreb started its operations in Croatia in December 2001. It publishes the monthly Kl!k, weekly star magazine Story, and the leading women’s fashion magazine Elle. In March Sanoma Magazines Zagreb will launch Elle Decoration in Croatia.
Sanoma Magazines International is part of SanomaWSOY’s magazine publishing division Sanoma Magazines, the fifth largest publisher of consumer magazines in Europe. The division publishes some 220 magazines in nine European countries and is a market leader in Belgium, the Czech Republic, Finland, Hungary and the Netherlands. In 2002 the division’s net sales amounted to some EUR 1 billion. The division employs approximately 4,500 people.