Esmerk Oy has added TV and radio news and online magazines available on Internet to its media monitoring service.

Thanks to Esmerk's media monitoring service, companies and other organisations can monitor their news coverage and the development of their public image as well as those of their competitors. The service tells what is written about the company and also reveals the tone of the media publicity.

"Esmerk responds to changes in market demand by including electronic media in its service to complement its coverage of traditional paper versions. This measure will also support Esmerk's growth strategy", says Mr. Ilkka Räsänen, Esmerk's Managing Director.

Esmerk's media monitoring service delivers all information to customers in an electronic format. This permits companies to monitor the development of their public image continuously and systematically and create a database from the material as underlay for more comprehensive analyses.

Esmerk is a supplier of information and media monitoring services and belongs to Sanoma Corporation, a division of SanomaWSOY Group.