Sanoma Hearst Romania, one of the leading publishing companies of consumer magazines in Romania, has launched a new bi-weekly TV Guide on the market on Monday the 12th of August. The editorial formula of TV Story, which is an easy-to-navigate and user friendly TV guide, is clearly distinctive from its competitors, offering interesting information on media and showbusiness. The print run for the first editions will be 80.000 copies.
The core target group of TV Story are men (40%) and women (60%) between 25 and 45 years old, with the whole family as the wider target group. The target group’s family income and education level are medium to high and they watch television on a regular basis, between 2 and 4 hours per day.
Sanoma Hearst Romania s.r.l. is a joint venture of Sanoma Magazines International B.V. and Hearst’s HMI International Holdings Inc. The company started its activities in Romania in 1999 and publishes now 7 titles: the women’s glossy magazine Cosmopolitan, the men’s magazine FHM, Mami (parenting magazine), BeauMonde (celebrity magazine), Story (people’s magazine) and Bobo (pre-school magazine). Sanoma Hearst Romania also operates one of the biggest navigator portals in Romania, Startpage.ro.
Sanoma Magazines International B.V. is part of SanomaWSOY Group's magazine publishing division Sanoma Magazines B.V.