SanomaVentures has announced that it is investing in, the international search engine for holiday rentals. With a database of 1.4 million locations, Roomlr offers a new and fast, easy alternative for finding a holiday house or apartment anywhere in the world.

Booking holiday rentals online is becoming increasingly popular, but is not as well developed as booking hotels or flights. Founded in 2013 by entrepreneur Bas Lemmens, who was previously involved in successful platforms such as, and, aims to change that.

The journey starts at Roomlr

Whether for business or a holiday, Roomlr offers the widest range of square metres for every budget. From practical short-stay studios in the City of London and cosy houseboats in the canals of Amsterdam to extensive 5 star villas in the hills of Ibiza and spacious chalets in the Alps. Whatever and wherever you wish to rent, your journey starts at Roomlr.

Travel Industry

Roomlr works alongside several strong partners in the travel industry like Belvilla, HomeAway, Housetrip, and Interhome. The wide range of rental options that Roomlr has been able to assemble and the simple search and filter method – also on smartphone and tablet – makes it much easier to find a holiday home or apartment.

Herman Kienhuis, investment director SanomaVentures: “Travel is the biggest e-commerce market in the world and it’s still growing fast, especially the online booking of holiday rentals. The experience that Bas and his team bring to the table will help the international customers of Roomlr to find a suitable holiday location wherever.

User friendly is available in English, Dutch, German, Italian, French, Russian, Spanish and Portuguese. The website has been optimised for desktops, tablets and smartphones and there are native apps for iPhone, iPad and Android mobiles and tablets too. Bas Lemmens, director and founder of “Our aim is to make finding and booking a holiday home or apartment as easy as booking a hotel. With SanomaVentures as an investment partner, we have even more resources at our disposal.”


Roomlr is a global search engine for any type of holiday home or apartment. Mission: present the most extensive range worldwide, combined with a powerful search engine. Having found a location, clients can book through the partner concerned. Roomlr offers a complete overview for every house: location, most competitive price, availability, quality photos, descriptions, ratings, detailed maps and every possible amenity. is easy to use and optimised for desktop, smartphone and tablet. works together with a growing number of partners, including: 9flats, Ardennes Relais, BedyCasa, Belvilla, Booking, Bookings Made Easy, Casa4all, ClickWorldWide, Dancenter, e-Domizil, Flipkey, Gran Alacant, HappyHome, Hogenboom, HomeAway, HouseTrip, InterChalet, Interholiday, Interhome, Novasol, Roomorama, Roompot, Topic Travel, TUI Ferienhaus, Uphill, WaytoStay and Wimdu. |

About SanomaVentures and Sanoma

Get the world. Sanoma helps people access and understand the world.

We believe in a world full of opportunities, feelings, reactions and inspiration. A world that you can reach, influence, explore and share. We want to make it yours.

Sanoma Ventures is the investment branch of Sanoma Digital. Sanoma Digital manages the leading pure play digital media portfolio in Finland and The Netherlands and an expanding international online presence. Our brands include leading news site, price comparison platform Kieskeurig, and online marketplace

Sanoma Digital is part of Sanoma, a front running consumer media and learning company in Europe.

In Finland and The Netherlands Sanoma is the market leading media company with a broad presence across multiple media platforms. Sanoma’s main operating markets in Learning are Belgium, Finland, The Netherlands, Poland and Sweden.

In 2012, Sanoma’s net sales totalled EUR 2.4 billion. Sanoma is listed on the NASDAQ OMX Helsinki stock exchange.

Contact Sanoma Ventures: Herman Kienhuis
Telephone: +31 88 556 9621
Contact Communications: Debbie van Leeuwen