Sanoma Corporation, Stock Exchange Release, 16 April 2014 at 10:15 CET+1

Sanoma has appointed Arthur Hoffman as the CEO of Sanoma Digital and member of Sanoma's Executive Management Group (EMG).

Arthur Hoffman (Dutch, 1969) joins Sanoma from Expedia, the leading global online travel agency where he, in his most recent role as President of Expedia's Affiliate Network, is managing a worldwide B2B business, and forms part of Expedia’s global executive team. Hoffman has been active in digital media from the outset 16 years ago. At first through managing incubators and advising clients on digital strategies as a consultant with Booz & Company and Arthur Andersen, before switching to general management at Qantas, the Australian multinational travel company, where he led their strategic and technological transformation to become a more e-commerce adapted company.

About ten years ago he moved to Expedia, a pure play internet company and global leader in online travel. He covered several roles, both on the B2B as well as consumer side across Asia Pacific and Europe. He built up experience in launching new businesses from the ground up, turning around struggling assets, as well as leading large, global teams to deliver strong financial performance over many years. It also allowed him to develop a deep expertise in core digital competencies such as technology and product development, on- and offline marketing, mobile, customer operations, user experience etc. Arthur holds an MBA from INSEAD and a Master’s Degree in Chemistry from the University of Utrecht, Netherlands.

"I am extremely pleased that Arthur Hoffman is joining Sanoma at this key point in time," states Harri-Pekka Kaukonen, President and CEO of Sanoma. "We are in the midst of Sanoma's biggest transformation, redesigning our consumer media operations and transforming the learning business to return to growth as an innovative company leading the industry. Sanoma Digital was established at the start of this year to accelerate our growth in pure play digital media, and support the digital transformation of our classic media. In Arthur we have found a very experienced leader with a proven track record to make it happen."

Arthur Hoffman comments: "I am excited to join Sanoma and play my part in the company transformation. With Sanoma's excellent market position, strong digital assets, beloved media brands and committed and highly skilled employees I am convinced we have a great platform for growing the business. I am eager to get going and help change gears in Sanoma’s digital development."

Arthur Hoffman will join Sanoma on 25 August 2014. During the coming months, Sander ten Dam will continue to lead Sanoma Digital on an interim basis.

Sanoma Digital manages Sanoma’s pure play digital media portfolio. The company is the biggest local digital media company in Finland and the Netherlands and is executing an internationalisation strategy for selected assets. Sanoma Digital employs around 500 employees.

Additional information
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Sanoma is a front running consumer media and learning company in Europe. In Finland and the Netherlands we are the market leading media company with a broad presence across multiple platforms. Our main markets in learning are Belgium, Finland, the Netherlands, Poland and Sweden. In 2013, Sanoma’s net sales totalled EUR 2.1 billion. Sanoma is listed on the NASDAQ OMX Helsinki stock exchange.