Press release, 6 August 2014Sanoma is introducing its international Head Office content marketing chain to Finland. Kati Sulin has been appointed as the CEO of Head Office Finland, which will launch operations in September. The office is independent from media and channels, and provides Finnish companies with the opportunity to engage customers with their respective content in totally new ways.Head Office Finland will be created through the merger of Sanoma's international content marketing chain know-how and resources to Sanoma Yritysjulkaisut. Head Office was selected as the content marketing agency of the year at the Content Marketing World Conference in the autumn of last year."Head Office is a media- and channel-independent office that customises the best solutions, starting from the needs of each customer. I am happy that we can now also bring our expertise to cover Finnish companies and to help them share their stories in memorable and profitable ways ", says Head Office chain founder and CEO Gilles van Lembergen.Head Office Finland will begin operations in the beginning of September. Kati Sulin has been named as the CEO. She has most recently worked as Vice President, online and media at Fazer. Previously, Kati Sulin has worked for communications agency Hill & Knowlton, where she was responsible for digital business in the Nordic countries and for the operations of the Finnish office. She will start in the new post in September."In the challenging  market situation, companies can cost-effectively meet brand and marketing communication goals by using content that appeals to target groups. In content marketing, companies implement measurable steps in their respective channels or by utilising earned and , paid media. Head Office Finland's services focus on the strategic content planning, production and findability of content", says Kati Sulin.Head Office, acquired by Sanoma in 2012, currently operates in Belgium and the Netherlands. Its customer base includes Unilever, Renault, ABB and Bridgestone. Sanoma Yritysjulkaisut caters for the needs of Finnair, Orion and Nordea's customer communications, through multiple channels. Yritysjulkaisut has been selected four times in a row as the best customer magazine company in Finland in a survey implemented by Taloustutkimus every other year."We can provide Finnish companies with a unique specialist network where our local market, industry and consumer know-how is combined with internationally successful concepts and content marketing processes. We will also recruit more staff members to Head Office Finland, especially from the field of digital communications", says Kati Sulin.Head Office Finland directly reports to headquarters in Belgium, but works in close co-operation with Sanoma Media Finland. By expanding Head Office's operations to Finland, Sanoma wants to further strengthen its position as a provider of advanced, comprehensive marketing solutions."This is the answer to our customers’ needs and preferences. Content marketing is a key strategy emphasis area of ours, and we believe that substantial growth potential exists in these areas. In Belgium and the Netherlands, Head Office is known as a pioneer in content marketing, and this also is our goal in Finland", says Sanoma CEO Harri-Pekka Kaukonen.Further information and interview requests: Communications Director Hanna Johde, Sanoma, +358 40 673 8977
Head Office Finland has been created through the merging of the best in Finland, and the best worldwide – and Kati Sulin is the CEO of the new content marketing office
06.08.2014
Sanoma Media Finland
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