Sanoma Corporation, Press Release, 28 August 2014 at 11:00 CET+1

Sanoma has appointed Hans Edin Group Head of Television as of 1 January 2015. For the last one and a half years he has been interim CEO of SBS Broadcasting, Sanoma’s Dutch television joint venture with Talpa Media. As of 1 October 2014, Peter de Mönnink will start leading SBS Broadcasting. De Mönnink, CEO of Sanoma Media Netherlands, will combine this responsibility with his present duties.

As Group Head of Television Hans Edin will be responsible for developing Sanoma’s future TV strategy and building operational excellence in the TV operations. In this role he will cooperate closely with Sanoma’s TV management in the Netherlands and Finland. Edin will also join the Supervisory Board of SBS Broadcasting and reports to Sanoma’s President and CEO Harri-Pekka Kaukonen.

“We are grateful to Hans Edin for his important contribution to SBS Broadcasting. Hans has succeeded in creating a stable environment and a solid basis for future growth. We are glad to benefit from his experience and knowledge in securing that our TV operations will remain future-proof,” Harri-Pekka Kaukonen comments.

“We aim to deliver consumers with smart and innovative cross media experiences. The new ‘double role’ of Peter de Mönnink undoubtedly contributes to a closer co-operation between SBS and Sanoma in the Netherlands.”

Additional information
Sanoma’s Communications, Robin Janszen, tel. +31 6 2293 2643 or

Get the world. Sanoma helps people access and understand the world.

We believe in a world full of opportunities, feelings, reactions and inspiration. A world that you can reach, influence, explore and share. We want to make it yours.

Sanoma is a front running consumer media and learning company in Europe. In Finland and The Netherlands we are the market leading media company with a broad presence across multiple platforms. Our main markets in learning are Belgium, Finland, the Netherlands, Poland and Sweden. In 2013, Sanoma’s net sales totalled EUR 2.1 billion. Sanoma is listed on the NASDAQ OMX Helsinki stock exchange.