Press release 6.2.2013The largest marketplace in Finland is a pioneer in reliable has switched to a new user interface that offers users even more possibilities. The website has received a new look, buying has been made easier, the pictures have been enlarged and the search functions have been enhanced.“We have carried out the renewal in cooperation with users and listened carefully to the feedback we have received. In addition to the new features now introduced, there will be several changes to further improve the usability of the website during the spring,” says Marja-Leena Tuomola,President at Sanoma Digital is one of the safest marketplaces on the Internet. It is the only marketplace in Finland to offer its customers the possibility to restrict their trading partners to sellers who have authenticated themselves by verifying their personal data using bank credentials or received positive feedback from other users.“A user can be recognised as reliable based on their high feedback score and the positive feedback received from other users for earlier transactions. Verifying the personal data and the feedback provided by the user community promote safe online trading and, for instance, prevent trading in stolen goods significantly better than just reviewing the sales ads in advance,” Tuomola says.“Every user can participate in increasing the reliability of online trading by authenticating themselves and requiring authentication from others, as well as by giving feedback of their trading experiences.”At, users can select the trading method that suits them best: either an auction or selling the goods at a fixed price. Leaving ads is generally free of charge, but sellers can promote the sale of their goods by purchasing additional visibility.The fixed-price ‘Buy Now’ purchasing option offered by has quickly gained popularity. Nearly half of the goods on sale are advertised in the service with a fixed price. The ‘Buy Now’ trading method also serves buyers, who get the items they want is the largest and most versatile marketplace on the Internet. Every month, more than two million Finnish users visit the service, more than twice the number of other online trading services. has more than 1.5 million fresh ads on display, and every day more than 110,000 new ads are published.Have a look at the renewed service: information:Marja-Leena Tuomola, President, Sanoma Digital Finland, tel. 040 513 6630Janne Leino, Business Manager,, Sanoma Digital Finland, tel. 040 516 is part of Sanoma Digital Finland, which gathers together Finland's most popular online services and more than 200 digital business professionals. Sanoma Digital is part of Sanoma’s Sanoma News business unit.Sanoma is a strong European media group operating in diverse fields of consumer media and learning in 20 countries.