ippies.nl offers “Airmiles” for online shopping

Amsterdam, October 15, 2013 – SanomaVentures invests in ippies.nl: a reward programme whereby consumers can save money with their online purchases at a large number of Dutch webshops. With each purchase, consumers earn ‘ippies’, which represent real monetary value. These can then be spent in the ippies.nl gift shop and various webshops or converted into gift vouchers.

ippies.nl was founded in 2007 by Emiel Fokker and received a seed investment by two informal investors. Since its launch, over 150,000 users have registered with ippies.nl. Many of the earned ippies have since been spent again.

Earn rewards at many webshops
It is now possible to earn ippies at over 800 webshops, including leading Dutch retailers bol.com and wehkamp.nl and a large range of other online shops such as NewYorkPizza.nl, CheapTickets.nl, hi.nl, 123tijdschrift.nl and voor-thuis.nl. Among the partners are a large number of travel providers. Sanoma is also planning to add its new webshops, such as Leef.nl (pharmacy and health products) and Yixx.nl (jewellery).

Herman Kienhuis, investment director at SanomaVentures: “Everyone in the Netherlands is shopping online, and the amount spent keeps on growing. ippies.nl gives consumers a simple and fair way to save money with each online purchase and also helps the partner webshops to generate more turnover and loyal customers. ippies.nl fits really well with Sanoma’s e-commerce strategy.”

Official online payment
ippies has recently been approved as an “official” online means of payment. Webshops which implement the ippies.nl payment module can accept payment with ippies and will then naturally receive euros on their bank account from ippies.nl. Buckaroo is the first PSP (Payment Service Provider) to offer the ippies.nl payment module to its 3,000 customers.

Emiel Fokker, founder of ippies.nl: “ippies.nl has worked on this reward programme and partner network for some years now. With the help of Sanoma, we have even more to offer to our users and partners and we hope to accelerate our growth. We can now communicate more directly with various target groups, which will contribute to a higher conversion among our partners, particularly if they also accept ippies as a means of payment.”

The investment will be used to improve and expand the website, strengthen the team and promote ippies among Dutch consumers.

About ippies
ippies.nl is the best online reward programme in the Netherlands for anyone who buys anything online. What’s more, it’s free! Through ippies.nl you can shop like your used to at over 800 partner webshops and earn free ippies. You can then save between 1% and 25% of the purchase sum (also in sales and other discount campaigns). ippies.nl receives sales commissions, which you receive on your account in the form of ippies. You can spend your ippies at many webshops. ippies.nl represents the interests of its users and is therefore member of the Dutch home shopping association Thuiswinkel.org.
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