Sanoma Corporation, Press Release, 11 April 2013 at 15:30 CET+1
Unique and high quality range of new, outlet and vintage children’s clothing
SanomaVentures is investing in the online children’s clothing platform, Brandkids.com. Brandkids is a new webshop that offers a unique and divers collection of kid’s clothing from premium brands and a platform for buying and selling high quality second-hand or vintage kid’s clothing.
With Brandkids parents can shop online just like they do offline, combining new, outlet and second-hand items. Using the fast, one-stop Brandkids webshop, parents can buy the very finest and cheapest clothing for kids from 0 - 14 years, and can just drop everything simply and easily into one shopping basket.
The simple-to-navigate site enables quick searches on boy/girl, size, clothing category, brand or style. What’s more, the Brandkids’ Lookbooks of participating fashion brands and the inspirational Brandkids TV videos offer true inspiration for every parent.
Shop-in-shop
Brandkids started with an extensive range of kid’s clothing from 17 premium kids fashion labels, including Finger in the Nose, Bomba, Il Gufo, Blue Rebel, Relaunch, IKKS and Noppies as well as brands such as Tommy Hilfiger. These top labels’ entire collections can also be viewed in their own brand shop environments on Brandkids, such as the IKKS collection on http://ikks.brandkids.com.
Vintage
As well as a webshop for new kid’s clothing, Brandkids is also a platform where consumers can sell their high quality second-hand or vintage kid’s clothing. Once a sellers’ account has been created, it’s super-easy to put items up for sale in the Brandkids webshop. Brandkids takes care of the online payment en ensures that sellers receive their money as soon as they have dispatched the product to the buyer.
From inspiration to sales
SanomaVentures Investment Director, Herman Kienhuis: “Parents with young children are an important segment for Sanoma and we already provide a lot of inspiration and information through publications such as Ouders van NU, Jongegezinnen.nl and Kek Mama. Brandkids’ unique range of premium children’s clothing and its vintage children’s clothing sales platform both connect very well to this.”
Hans Lormans, co-founder of Brandkids: “Sanoma offers Brandkids fantastic access to its target group: young, smart-shopping families searching for beautiful kids clothing. Sanoma’s expertise in web & app development, user experience, online marketing and consumer knowledge is also invaluable to us.”
Sanoma.com
About Brandkids
Brandkids is an innovative webshop for kid’s fashion. You can purchase the most beautiful clothing from top brands for children from 0 - 14 years at Brandkids.com. You can also shop like many parents already do offline: combining new, outlet and second-hand clothing. And you can just drop everything simply and easily into one shopping basket! At Brandkids you can buy from the top labels’ latest collections or from the outlet. And as your little one grows, you can sell the clothes on again via Brandkids; keep an eye on your purse while caring for the environment. The Brandkids range can be viewed and selected from its contemporary, beautiful and functional website, with safe payment methods and continuous focus on the very highest level of service. Brandkids was established by Hans Lormans and Peter Sorber and was launched in the Netherlands in March 2013.
SanomaVentures
SanomaVentures is an international initiative of the European media company Sanoma; its aim is to support innovative start-ups in areas of digital information, entertainment and education by providing access to capital, media exposure, expertise and its business network. SanomaVentures focuses on early stage investments in start-ups with a working product and a growing customer base in online consumer services, e-commerce, mobile & tablets, video & TV, online advertising or e-learning. SanomaVentures has offices in Amsterdam and Helsinki. The office in Amsterdam, was established in 2012 and focuses on the Dutch start-up scene. Companies in which SanomaVentures has invested include Vault79.com, Scoupy, Peerby, VirtuaGym and TrulyYours.
Get the world. Sanoma helps people access and understand the world. Sanoma is a front runner in consumer media and learning in Europe. We employ more than 10,000 professionals in some 20 countries. In 2012, the Group’s net sales totalled EUR 2.4 billion. Sanoma’s share is listed on the NASDAQ OMX Helsinki.