SanomaVentures invests in Mijn Autocoach: a service designed to advise consumers when buying a (second-hand) car. The experts at Mijn Autocoach help them select a suitable car, accompany them to inspect the vehicle and provide support in negotiating a fair price.

Mijn Autocoach was founded by entrepreneurs Ernst Zijlstra and Joost Zijlstra and was launched in October 2012. In recent months Mijn Autocoach has recruited skilled and reliable car experts to enable it to offer the service nationally. It has also entered into partnerships with Dutch automobile association ANWB and others for providing add-on services, such as car insurance, trade-in and extended guarantees. The SanomaVentures investment enables Mijn Autocoach to further build its organization, reach the right audience, and roll out its services in the Netherlands.

Ernst Zijlstra, director of Mijn Autocoach: “We are delighted with this investment by SanomaVentures. It not only widens our reach, but by using Sanoma’s expertise and network we will be able to grow faster.”

Supplementing AutoWeek and Autotrader

Herman Kienhuis, investment director SanomaVentures: “Mijn Autocoach provides consumers with very valuable support in the purchase of a second-hand car. This is a great addition to the inspiration and information about new and second-hand cars already offered by Sanoma websites such and Mijn Autocoach meets people’s need for a worry-free way to buy a good car at a good price.”

About Mijn Autocoach

Mijn Autocoach is a brand new service in the Netherlands. We are convinced that we can help many people find and buy a new car. We do so by providing personal and local support, not just by giving tips online.

Mijn Autocoach works with various partners, enabling it to provide additional services such as guarantee, car insurance and trade-in service.

www.Mijn Autocoach?ref=hl Autocoach

About SanomaVentures
SanomaVentures is the venturing arm of European media & learning group Sanoma Corporation (SAA1V.HE). Its aim is to support start-ups by offering capital, media exposure, expertise, network, and strategic and financial support. SanomaVentures focuses on early-stage strategic investments in innovative companies within the following six segments: consumer web, mobile & tablet apps, video & TV, online advertising, e-commerce and e-learning. SanomaVentures has offices in Amsterdam and Helsinki and has invested in, Scoupy, Peerby, Truly Yours,,,, and WappZapp. |