Sanoma Corporation, Stock Exchange Release, 8 October 2013 at 13:00 CET+1

The current CEO of Sanoma News, Pekka Soini has been appointed CEO of the new company that will be established 1 January 2014 by the merger of Sanoma’s Finnish media operations. The current CEO of the strategic business unit Sanoma Media Finland, Anu Nissinen, stays in her current role until the end of the year.

"Sanoma has a strong position in Finland but we also have a very challenging transformation path ahead of us during the next couple of years. Pekka Soini has proven his ability to lead a media company successfully in times of transformation and he is the right person to take on the challenge," says Harri-Pekka Kaukonen, President & CEO of Sanoma.

The legal merger, effective from 1 January 2014 onwards combines Sanoma’s Finnish media companies, Sanoma News, Sanoma Magazines Finland and Sanoma Entertainment Finland, into one. The new company, called Sanoma Media Finland, will be the biggest multichannel media company in Finland by far, reaching almost every Finn.

“We provide the Finnish people with news, inspiration and entertainment, we have great brands and deep multichannel competence. The future needs of consumers and advertisers cross all media borders – increasing co-operation improves our abilities to answer them,” Pekka Soini says.

Sanoma has previously communicated about its Group-wide plans to reorganise its consumer media operations. More information about the reorganisation will be available on 31 October 2013 when Sanoma publishes its third quarter results.

Additional information
Sanoma’s Investor Relations, Martti Yrjö-Koskinen, tel. +358 40 684 4643 or

For media inquiries
Sanoma’s Group Communications, Robin Janszen, tel. +316 2293 2643 or

For media inquiries in Finland
Sanoma’s Group Communications, Hanna Johde, tel. +358 40 673 8977 or

Get the world. Sanoma helps people access and understand the world. Sanoma is a front runner in consumer media and learning in Europe. We employ around 10,000 professionals in more than 10 countries. In 2012, the Group’s net sales totaled EUR 2.4 billion. Sanoma’s share is listed on the NASDAQ OMX Helsinki.