Press Release, 18 December 2013

Sanoma merges its Finnish consumer media operations in the turn of the year into Finland’s largest media company with the widest reach and most extensive multichannel offering. Appointments have been made at the management of Sanoma Media Finland as of the beginning of year 2014.

Kaisa Ala-Laurila has been appointed President of Magazine Media. Previously she has served as Content Director of Radio Nova and as Marketing Director of Ilta-Sanomat, among others. Finland’s leading magazine publisher Magazine Media focuses on multichannel media brands for women and families.

The new Kids Media business unit is the largest publisher of media products for children and juvenile in Finland. Ulla Leppä has been appointed President of Kids Media.

To coincide, Sanna Myller who is now responsible for corporate customers and sales of Magazine Media will transfer to strengthen the commercial organization of Helsingin Sanomat in January.

“Our new organization enables us to even better exploit the possibilities offered by the change in the use of media. Kaisa Ala-Laurila complements our capable team in a great manner. She has versatile experience of the Finnish media landscape, good digital skills and a solid track record of strategic service development,” says Pekka Soini, CEO of Sanoma Media Finland.

As of 1 January 2014 Sanoma Media Finland Oy comprises four business units: Magazine Media, Kids Media, Helsingin Sanomat, Ilta-Sanomat and Nelonen Media.

For media inquiries in Finland
Sanoma’s Group Communications, Hanna Johde, tel. +358 40 673 8977 or

Get the world. Sanoma helps people access and understand the world. Sanoma is a front runner in consumer media and learning in Europe. We employ around 10,000 professionals in more than 10 countries. In 2012, the Group’s net sales totalled EUR 2.4 billion. Sanoma’s share is listed on the NASDAQ OMX Helsinki.