Sanoma Corporation, Press Release, 28 November 2012 at 16:00 CET+1

Sanoma Media Netherlands is acquiring a stake in e-commerce company SB Commerce. Through its interest in SB Commerce, owner of for instance home deco web shop, Sanoma strengthens its position in the home deco domain in The Netherlands. Sanoma believes strongly in the value of e-commerce.

“We see a clear new need in the current media/home deco industry that is gaining importance, both with our readers, the visitors of our digital platforms as well as with our business-to-business partners,” says Ard Siekerman, Publisher Home Deco at Sanoma Media Netherlands. “Through our stake in SB Commerce and through our partnerships with (r)etailers we are able to boost the home deco market considerably.”

Increasingly, consumers are getting used to instant gratification: the chair pictured in a home deco magazine or the crockery set at should instantly be ready for shopping. On top of this, business partners use media more and more to generate measurable higher revenue and better results. Accountability is gaining importance. Sanoma Media is meeting these changing demands by continuously investing in product development, creation, innovation and partnerships with web shops and physical stores.

Direct conversion
SB Commerce, based in Amersfoort and Leiden (The Netherlands), is a fast-growing full service e-commerce company with more than fifty web stores and a significant reach in home deco products, gadgets and gifts. The acquisition enables Sanoma to service consumers directly and help business partners realising their conversion objectives.

Joris Steinz, Managing Director of SB Commerce, is very happy with the acquisition by Sanoma Media Netherlands. “Through this step we are able to offer a more complete shopping experience together with Sanoma; from inspiration and information to actual sales. The reach of the many home deco magazines and websites combined with the editorial knowledge that is available will certainly be an added value that customers will experience.”

SB Commerce: another concrete example of synergy between Sanoma and SBS Broadcasting
The new partnership between Sanoma and SB Commerce will also be materialised on Dutch TV. During the holiday season, the SBS television channels will feature a campaign that enables viewers to shop directly through the SBS second screens.

Additional information
Sanoma's Group Communications, Robin Janszen, tel. +31 20 851 2108 or

Sanoma inspires, informs and connects. Sanoma is a leading European group with a focus on consumer media and learning. We bring information, experiences, education and entertainment to millions of people every day. We employ nearly 11,000 professionals in some 20 countries. In 2011, the Group’s restated net sales totalled EUR 2.4 billion. Sanoma shares are listed on the NASDAQ OMX Helsinki.