Sanoma Corporation, Press Release, 10 September 2012 at 13:00 CET+1

In the last three years, Nelonen Media's Liv channel has strengthened its position as the leading lifestyle channel. Based on the success story of the TV channel, Liv is being transformed into a multimedia lifestyle brand in cooperation with Ilta-Sanomat and other Sanoma units.

"Together with different Sanoma media, we can offer Finland's best lifestyle content through TV, print, web and radio. At the same time, we will create new models for sharing content," says Anu Nissinen, CEO of Sanoma Media Finland.

“Liv channel's entertaining lifestyle programming is diverse, fresh and rich in experiences. The channel has introduced several new faces on Finnish TV, who have found their place as interesting lifestyle experts. We have an excellent opportunity to build a diverse, appealing package around Liv content in different Sanoma media”, says Kristiina Werner-Autio, Senior Vice President of TV operations at Nelonen Media.

Ilta-Sanomat will launch a lifestyle-related site and a new, magnificent lifestyle package will start to appear in Ilta-Sanomat on a daily basis.  

"Ilta-Sanomat is capable of providing the Liv brand with very significant visibility. We hope that the cooperation will give us interesting new content for the female target group," says Ulla Appelsin, Editor-in-Chief of Ilta-Sanomat

Additional information:
Anu Nissinen, CEO, Sanoma Media Finland, tel. +358 10-7077000
Kristiina Werner-Autio, Senior Vice President of TV Operations, Nelonen Media tel. +358 40 749 0014
Ulla Appelsin, Editor-in-Chief, Ilta-Sanomat, tel. +358 40 567 2107

Sanoma inspires, informs and connects. Sanoma is a leading European group with a focus on consumer media and learning. We bring information, experiences, education and entertainment to millions of people every day. We employ nearly 11,000 professionals in some 20 countries. In 2011, the Group’s restated net sales totalled EUR 2.4 billion. Sanoma shares are listed on the NASDAQ OMX Helsinki.