Stock Exchange Release 24/3/2011  10:00

Jacqueline L. Cuthbert, 44, (BA Hons.) is appointed Chief Human Resources Officer of the Sanoma Group and a member of Sanoma's Executive Management Group as of 1 July 2011. Cuthbert is currently Senior Vice President, Global Culture Change at Royal DSM N.V.

"When adapting our operations to the changing media landscape, we need to ensure that our most valuable asset, our personnel, is well equipped to meet the future challenges. We also want to ensure that Sanoma is able to attract and retain the most talented people in its field. Jacqueline brings a lot of international experience in these matters," says Harri-Pekka Kaukonen, President and CEO of Sanoma.

In her position Cuthbert has overall responsibility for providing leadership on the wide range of human resource activities including talent management, employer branding, performance management as well as compensation and benefits.

"I am very excited about the opportunities this new position presents, given the current dynamics in the media world. As a media company, Sanoma employs thousands of creative minds, and I am very excited and energized to engage with them, as we embark on a new chapter in Sanoma, together." comments Cuthbert.

Jacqueline L. Cuthbert has been with Royal DSM N.V. since 2002 and has held a number of positions, including VP Organization Effectiveness and Chief Learning Officer. Prior to that, she has worked in several executive HRM positions for Sainsbury's Plc, Unisys Corporation and Credit Suisse First Boston.

Sanoma Corporation

Kim Ignatius
Chief Financial Officer

Additional information:
Harri-Pekka Kaukonen, President and CEO of Sanoma, +358 105 19 5026 or
Group Communications, tel. +358 105 19 5062 or

Sanoma inspires, informs and connects. As a diversified media group, we bring information, experiences, education and entertainment to millions of people every day. We make sure that quality content and interesting products and services are easily available and meet the demands of our readers, viewers and listeners. We offer a challenging and interesting working environment for nearly 20,000 people in over 20 countries throughout Europe. In 2010, the Group's net sales totalled EUR 2.8 billion.