Stock Exchange Release 5/1/2010  10:00

The share subscription price for Sanoma Corporation’s stock option 2009 is EUR 17.41 per share (the trade volume weighted average quotation of the share on the NASDAQ OMX Helsinki Ltd. during 1 November–31 December 2009 with an addition of twenty (20) per cent). Each year the dividend is deducted from the subscription price.

A total of 1,800,000 new shares or existing shares held by the Company can be subscribed for with stock options 2009. The share subscription period for stock options 2009 will be 1 November 2012–30 November 2015.

The theoretical market value of stock options in Stock Option Scheme 2008 is EUR 3.96 per stock option. The theoretical market value of the entire scheme is thus EUR 3,060,000. The theoretical market value of one stock option has been calculated through the use of Black & Scholes stock option pricing model with the following input factors: share price EUR 15.76, share subscription price EUR 17.41, risk free interest rate 2.85%, validity of stock options 5.92 years and volatility 23.36%.

The terms and conditions of the Stock Option Scheme 2009 are available on the Company’s internet pages

Sanoma announced the Stock Option Scheme 2009 on 18 December 2009.

Sanoma Corporation

Kim Ignatius
Chief Financial Officer

Additional information: Sanoma’s Group Communications, tel +358 105 19 5062 or

Sanoma inspires, informs and connects. We bring information, experiences, education and entertainment to millions of people every day. We make sure that quality content and interesting products and services are easily available and meet the demands of our readers, viewers and listeners. We offer challenging and interesting employment for over 20,000 people in 20 countries throughout Europe. In 2008, the Group’s net sales totalled EUR 3.0 billion.