Sanoma Budapest has acquired a 50% share in the HáziPatika.com Group and is set to acquire the remaining half in 2011. With this acquisition, Sanoma Budapest's media portfolio covers a full range of health information.
Sanoma Budapest has a significant market share in digital media and magazines aimed at women. Its strategic objective is to emphasise health-related topics in the business portfolio. With the acquisition of the HáziPatika.com Group, Hungary's most visited healthcare website, Hazipatika.com will now be managed by Sanoma Budapest.
Other websites of the HáziPatika.com Group are Babaszoba.hu, a website for parents with babies, 50plusz.hu, the first health-related website for elderly people in Hungary, and Egeszsegbolt.hu, a Hungarian webshop.
Sanoma Budapest is part of Sanoma Magazines, a division of the Sanoma Group.