Stock Exchange Release 15/10/2010  12:00

In accordance with the decision by the Board of Directors, Sanoma Corporation has applied for listing of 2007 stock options on NASDAQ OMX Helsinki to commence on 1 November 2010.

A total of 1,500,000 stock options 2007 were issued. There are currently 208 key employees holding a total of 1,048,150 stock options 2007. A fully-owned subsidiary of Sanoma Corporation currently holds 451,850 of the 2007 stock options.

Each 2007 stock option entitles its holder to subscribe for one share of Sanoma Corporation. The present share subscription price is EUR 21.56 per share. The dividends payable annually shall be deducted from the share subscription price. The share subscription period will commence on 1 November 2010 and end on 30 November 2013.

As a result of the exercise of the outstanding 2007 stock options, the number of the Sanoma Corporation shares may increase by a maximum of 1,048,150 new shares, which accounts for 0.6% of the amount and voting rights of the outstanding shares after the conversion.

Evli Bank plc acts as a subscription place for share subscriptions with Sanoma Corporation 2007 stock options.

The terms and conditions of Sanoma Stock Option Scheme 2007 and more information on subscribing shares with stock options are available on the company's website Stock Option Scheme 2007 was announced on 19 December 2007.

Sanoma Corporation

Kim Ignatius
Chief Financial Officer

Additional information: Sanoma's Group Communications, tel +358 105 19 5062 or

Sanoma inspires, informs and connects. As a diversified media group, we bring information, experiences, education and entertainment to millions of people every day. We make sure that quality content and interesting products and services are easily available and meet the demands of our readers, viewers and listeners. We offer a challenging and interesting working environment for 20,000 people in over 20 countries throughout Europe. In 2009, the Group's net sales totalled EUR 2.8 billion.