Stock Exchange Release 24/9/2010  14:05

Pekka Soini, 53, has been appointed President of Sanoma News Ltd, head of the Sanoma News division and member of Sanoma's Executive Management Group as of 24 September 2010.

Pekka Soini has served as Sanoma News' acting President and head of the Division since 1 April 2010, at which time he also became a member of Sanoma's Executive Management Group. Soini has worked for the daily newspaper Helsingin Sanomat since 1980 in different positions, last as President of Helsingin Sanomat business unit.

Sanoma News is the leading newspaper publisher in Finland. In addition to Helsingin Sanomat, the largest daily in the Nordic countries, Sanoma News publishes Ilta-Sanomat, the largest tabloid in Finland and regional newspapers. It is also a significant digital media player in Finland. For its corporate customers, Sanoma News offers financial news and printing services.

Sanoma Corporation

Kim Ignatius
Chief Financial Officer

Additional information: Group Communications, tel. +358 105 19 5062 or

Sanoma inspires, informs and connects. As a diversified media group, we bring information, experiences, education and entertainment to millions of people every day. We make sure that quality content and interesting products and services are easily available and meet the demands of our readers, viewers and listeners. We offer a challenging and interesting working environment for 20,000 people in over 20 countries throughout Europe. In 2009, the Group's net sales totalled EUR 2.8 billion.