Business information service provider Esmerk introduces a new service to proportion companies' media visibility to their business operations and goals. Called PR Watch, the service is produced in co-operation with management consultancy Pohjoisranta. The service offers an expert view from the outside on a company's media visibility and recommendations to develop company communications.

"PR Watch is a tool for reputation management that examines how the media represents companies. The media's role in maintaining and creating a company's reputation is central. It is, therefore, vital for companies to be aware of how their message comes across in the media. In the current information society, managing a company's image is increasingly important," says Ilkka Räsänen, managing director of Esmerk.

The PR Watch report includes four areas: media publicity in relation to goals, content analysis, conclusions, and recommendations. All areas are examined and evaluated in terms of the customer's goals and business operations.

Esmerk provides its clients with targeted, concise, and comprehensive information and media monitoring services. Esmerk has seven offices worldwide, with nearly 200 employees monitoring media from 130 countries. Esmerk is part of Sanoma News, a division of the Sanoma Group.