Sanoma-Hearst Romania has acquired the largest bridal community in Romania. Miresici.ro (brides.ro) has been launched in 2005 and is now the most popular and largest Romanian wedding website. Currently, the website has 38,000 unique visitors weekly and 9,000 registered users.
Miresici.ro has the strongest position in its segment and continues to grow very fast. "Our plan is to develop the website toward a big wedding portal with editorial content, services and advanced social networking tools. The biggest challenge is to make it profitable as soon as possible, since it had no business model till now," stated Adina Vasilescu, Digital Media Publisher Sanoma-Hearst Romania.
This acquisition broadens Sanoma-Hearst Romania's internet portfolio and will strengthen the company's position in the women's websites category. Other examples of the portfolio include an awarded parenting portal Mami.ro and a women's portal Femeia.ro. Together these two portals bring an increasing number of 85,000 visitors per week. The latest online launch of Sanoma-Hearst Romania is the news aggregator Newsreport.ro, which is modeled on the leading Dutch newssite Nu.nl.
Sanoma-Hearst Romania is part of Sanoma Magazines, the magazine division of the SanomaWSOY Group.