Oikotie.fi had over 500,000 unique visitors in November according to Red Sheriff. Compared to November 2002, the growth was 121%. The Growth was due to successful marketing campaign both in the web and in newspapers.
Oikotie.fi's campaign in November was build around the idea of mobile phones including camera options. The site was visited by more than 370,000 visitors and more than 190,000 people participated in the adjoining competition. Generally, around 300,000 visitors in four weeks is considered the maximum for an internet campaign in Finland.
The site was advertised in iltasanomat.fi, nyt.fi, Nelonen.fi and msn.fi sites in addition to Oikotie's and its partners' sites. The campaign was also seen in the biggest newspapers in Finland, such as Helsingin Sanomat, Etelä-Suomen Sanomat and Hämeen Sanomat.
Oikotie.fi is the common online service for classified advertisements of seven Finnish newspapers: Helsingin Sanomat, Turun Sanomat, Etelä-Suomen Sanomat, Hämeen Sanomat, Etelä-Saimaa, Kouvolan Sanomat and Kymen Sanomat. The service includes apartment, job and car advertisements.