SanomaWSOY's electronic media sector, SWelcom, and Netpool Finland Oy have signed a deal making Netpool a major seller of advertising space on Internet sites operated by SanomaWSOY.

The deal covers Web advertising for Channel Four Finland, the 2ndhead mobile portal, and the business paper Taloussanomat, as well as the bulk of the online editions of Helsinki Media's magazines, such as Tietokone, Mikrobitti, Me Naiset, and Skimbaaja. Netpool will also continue to sell space on the online services offered by Helsingin Sanomat.

In all, Netpool will now sell space on nearly 20 SanomaWSOY sites visited some 600,000 times a month.